Lifestyle branding can be defined as a product or service that provides consumers with an emotional attachment to an identifiable lifestyle —the rugged outdoorsman, the posh executive or an urban hipster, for example. The consumer then projects this lifestyle to society by purchasing and using particular brands. We help you be that brand!
The corporate brand is the overall umbrella for the corporations’ activities and encapsulates its vision, values, personality, positioning and image among many other dimensions. The corporate brand is the face of the business strategy and promises what all stakeholders should expect from the corporation.
Many sports personalities are able to generate significant earnings both from leveraging their own brand as elite athletes and from sponsorship deals with various brand owners. Sporting celebrities can register themselves as trademarks, not only their own name but also nicknames, poses, slogans, signatures, or other insignia for which they well known.