On this episode of Brand Yourself and Get Ahead..
We discuss what it takes to brand a non-profit organization
Joining me is Dr. Elna Poulard, CEO, Founder & President of Family Support Circle,Inc. A nonprofit organization that works with youth and young adults in various settings such as juvenile delinquency, foster parenting and various school districts. Better known as FSC, the organization has locations in Philadelphia,Pennsylvania and several parts of Georgia.
Brands are formed based on interactions and experiences that other people have with you, which creates a perception of who you are personally and/or professionally. Branding is about more than visuals, a logo or tagline. Branding is about having a strong message, a clear vision and owning your unique style, product or service offering. Your brand encompasses everything that affects how people view and respond to you.
A strong brand positions you and/or your company as an expert in your industry. This can lead to an increase in sales, word-of-mouth referrals and advocacy for your products or services. Isn’t that ultimately what you want? Yes, most certainly it is! So, now all you have to do is take the first step to Brand Yourself and Get Ahead.
The reality is that if you don’t create your brand other people will do it for you. So, you should take control of the narrative that shapes your brand whether for you personally or professionally. That’s why Pierre Branding Group created the Brand Yourself and Get Ahead programs.
Branding Yourself will:
When you build a personal brand, you gain authority in your area of expertise. Regardless of whether you’re climbing the corporate ladder or growing your own small business, a strong personal brand that demonstrates your expertise will get you wherever you want to go faster. Plus, it may open doors and opportunities you never thought possible.
Branding yourself keeps you current in your field, opens doors for you, and creates a lasting impression on potential and existing clients. By developing your own brand, you'll have control over the initial perception people have of you. The more skills and knowledge you acquire along the way, the more opportunities you have in the future.
Every savvy C-Suite Executive knows their reputation as a proven leader directly impacts their earning potential. Personal Branding is is ideal for business leaders who are looking to build a Lucrative Personal Brand and take control over their personal branding to gain more exposure, credibility, and opportunities so they can turn their brand into an income generating asset.
There’s only one of you. If you build a great personal brand and it lines up with the needs of someone who wants to hire you, most likely they’ll have to agree to your terms. The better your personal brand is, the less replaceable you are, which means you have all the bargaining chips.
Personal Branding is great for the C-Suite Exec who is looking to Build A Personal Brand and utilize marketing 2.0 and reputation management techniques to showcase their professional strengths by Leveraging their C-Suite Status as a way to attract the best career opportunities.
In branding, Credibility is important because it helps to influence people’s patterns, behaviors and thoughts. One of the communication vehicles needed to successful brand a person, is Public Relations, or PR. Because of its focus on achieving third-party endorsement, PR is the perfect marketing discipline to use to establish, build and protect credibility.
Also, PR’s increasing role in developing content from trusted sources that supports marketing also helps to boost credibility by pulling together the authentic views, opinions and knowledge that back the organization and present them to the outside world.
Jeff Bezos, Amazon
In this online course, you will be guided through the brand-building process that can help you stand out from the crowd and attract attention from potential clients.
In this 4-week course, you will complete exercises that will help you:
1. Develop your personal brand
2. Launch your personal brand
3. Monetize your personal brand
4. Scale your personal brand
The Brand Yourself Bootcamp guides you through the process of building and promoting your brand. This is 6 week coaching program begins with a Brand Clarity session to better
understand you, your aspirations and goals.
You will receive a Brand Yourself and Get Ahead Guidebook to complement the weekly virtual coaching sessions that will cover the following topics:
· Brand identity development or refresh
· Brand positioning
· Brand story and messaging
· Brand strategy and plan
· Brand promotion
This celebrity-like experience provides you with a dedicated brand expert to personally craft your brand based on your goals and aspirations.
After your Brand Clarity session, PBG will go to work to help you stand out from the competition, connect with your target audience and enhance your influence or grow your business.
In addition to the development or refresh of your brand identity, positioning, story and strategy, you will receive the VIP experience that includes the following:
· Mini photoshoot session
· Styling session
· Video shoot
· Talk show-style interview
· Marketing & promotion
· Premiere launch party
*Bonus: Special invitation to industry and networking events
You may even be asked to speak about your branding success for your own industry. Other PBG clients have been asked to do so. This is just another potential perk of working with Pierre Branding Group.
A strong personal brand positions you and/or your company as an expert in your industry. This can lead to an increase in sales, word-of-mouth referrals and advocacy for your products or services. Isn’t that ultimately what you want? Yes, most certainly it is! So, now all you have to do is take the first step to Brand Yourself and Get Ahead with our Signature Program!