Join us as one of the Twelve@Twelve for the Mentoring-for-Leadership Lunch series!
In order to develop a more profound understanding of the function of Pierre Branding Group (PBG) it is initially important to capture the idea of branding. In short, branding is the process of developing a company's brand, including a name, identity system and messaging platform. These aspects will develop what is referred to as a brand message, which will then be applied to marketing campaigns to spread that message. A brand represents a promise to your customers, what they can expect from your products/services, and essentially what differentiates your offering from competitors.
We have the ability to work with clients at a variety of levels, from building a brand from the ground up to creating a captivating story around an existing brand that will leave a lasting impression on target audiences. We use a combination of unique techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. We can do that for you.
As a small business, we know your resources are limited. Why not bring us in to function as your business' communications department? We can convey your company's internal and external messages, draft written materials, newsletters, and even prepare presentations. We will help correspond with employees and external stakeholders to keep them informed of company developments. Internally, we help create strategies to increase employee awareness and promote productivity. Externally, we communicate with the media and other interested parties to announce new products and discuss organizational changes in a way that maintain a positive image of the company.
Ur Liaison Partnership Program is comprised of a network of business industry experts who come together to provide advice and support to business owners and entrepreneurs who are clients of PBG. These can include experts who are on hand to discuss things like: trademarking, copy-writing, e-commerce, cosmetics regulations, tax laws, accounting, and more. Having Direct access to these experts provides a perspective to PBG cllients that other branding firms may be unable to offer allowing them to gain market insights and intelligence in the most effective manner.