Join us as one of the Twelve@Twelve for the Mentoring-for-Leadership Lunch series!
We bring together a dedicated team of marketers to focus on your particular brand, and we appoint one brand manager who drives all the key activities that support the brand in all the facets of design, placement, marketing, advertising, and distribution that foster an identifying and developing brand personality. This is also useful if you have multiple vendors/contractors working on your brand and you need an expert to oversee and ensure your brand maintains a consistent strategic vision and creative execution across all channels.
This 15 minute consultation is designed to discover gaps that you are currently missing in your brand and business to determine what resources we can provide to you as our client to help you fill them.
You are ready for the next level, but not quite sure where to start? Together we will work through any confusion and any form of overwhelming steps and create perfect clarity so you can start investing in your brand.
We will work with you to help put together a plan that encompasses specific, long-term goals that can be achieved with the evolution of your brand and the combined components of your brand's character that make it identifiable.
A brand audit is when we perform a detailed analysis of your brand in its current state. We review the existing brand strategy and key creative materials. By determining which qualities of your brand are currently effective and which ones are not, we can help restructure your identity and your messaging goals to produce better results.
Your brand is what connects you and your clients. Through our unique strategic process, we will develop your brand position and your brand personality so that it creates a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.
Gain exposure & experience by being Connected to upcoming events, fashion shows, seminars, agencies etc to gain beneficial exposure and experience that can be extremely crucial to brand building and positioning yourself and your business. All while building your resume, establishing a strong reputation and developing business relationships.
Corporate communications encompasses all communication activities that an organization undertakes, both within and outside the organization. Internally, as your corporate communications professional, we help management build bridges between departments so that communication flows smoothly. Internal newsletters or bulletins, announcements and events. Externally, these audiences include customers, potential customers, suppliers, investors, shareholders, and society at large. We can help you with everything from email marketing to clients, drafting a report to send to investors, to participating in community working groups for civic matters.
Public relations is the business of getting other people to talk about you. As your public relations expert, we work closely with management in identifying, building and nurturing relationships between the company and various publics. “Publics” could be defined as stakeholders of any kind – customers, prospects, competitors, community members, employees, etc. It encompasses anyone who interacts with or is impacted by your brand on any level. We use creative storytelling to portray your brand’s point of view to gain public exposure and get your brand in front of the right audience, the audience that fits your niche.
Media Relations is an aspect of public relations in which we help with promoting your organization’s reputation through highly visible channels, using relationships with reporters, bloggers and editors to communicate about your business based on information you provide. We use different media outlets and coverage to tell your brand’s story, rather than directly engaging with the publics and key stakeholders. We aim to maximize your brand with positive coverage in the mass media without paying for it directly through advertising. We do this by making the task of covering your issues and your organization as easy and attractive for the media as possible.
We use a combination of unique techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. We can do that for you.