Business marketing used to be about “fitting in” with everyone else. Today, it’s about standing out. It’s about being bold, showing and proving how you’re different. If customers cannot see how you’re different from others, then you’re invisible. Branding defines how you are viewed by customers and by the industry. Your ‘brand’ is the public face of your business; its personality. And every single element of your business helps to build it – from your voicemail message and social media profile image, to the way you wrap products or how you present yourself when delivering a service. Your brand should be a true representation of who you are as a business, and how you wish to be perceived.
Many think that if you have a great product or service, it will sell itself. But that's wrong. The true value of your product or service is hidden underneath layers of press, media, word of mouth, and publicity--all which make up your unique brand. However, it definitely helps if you actually have a great product or service. Because once your customers get passed all of the layers and they see that everything they heard was true, then they will spread the word also! And we all know that positive Word of Mouth is the most coveted form of marketing because of the inherent credibility that comes with it.
Working with a branding professional can be the key to getting your business started on the path to success. Individuals who specialize in branding can provide invaluable counsel, guiding you through the complicated process of identifying the central focus of what your business stands for, something that must happen before you begin executing any of your branding strategies.
A branding professional will use your business plan as a guide to evaluate your business and assess the marketplace before recommending image elements. You can retain someone to merely assist you with visual branding (logo, typestyle and colors), or you may want a branding professional to help you with all aspects of branding your company, which includes not only the visual elements, but things like how your phone is answered and how your product is packaged. Delivering the right message to support your brand is important and having someone with a high level of expertise in the branding field to stay on top of your branding initiatives can be the key. Contact us today!
We have assisted many clients in launching or elevating their brands – but that doesn’t mean you should rush in to retaining a branding firm with your business. If you’re unsure if hiring a branding professional is right for you, or if you have questions about how it works, reach out and we’ll figure it out together.