BECOME A GUEST ON "LEADERS ON THE RISE: A PODCAST" WITH HOST LYDIA PIERRE

When you build a personal brand, you gain authority in your area of expertise. Regardless of whether you’re climbing the corporate ladder or growing your own small business, a strong personal brand that demonstrates your expertise will get you wherever you want to go faster. Plus, it may open doors and opportunities you never thought possible.

Branding yourself keeps you current in your field, opens doors for you, and creates a lasting impression on potential and existing clients. By developing your own brand, you'll have control over the initial perception people have of you. The more skills and knowledge you acquire along the way, the more opportunities you have in the future. 

Every savvy C-Suite Executive knows their reputation as a proven leader directly impacts their earning potential.  Personal Branding is is ideal for business leaders who are looking to build a Lucrative Personal Brand and take control over their personal branding to gain more exposure, credibility, and opportunities so they can turn their brand into an income generating asset.  

There’s only one of you. If you build a great personal brand and it lines up with the needs of someone who wants to hire you, most likely they’ll have to agree to your terms. The better your personal brand is, the less replaceable you are, which means you have all the bargaining chips.

Personal Branding is great for the C-Suite Exec who is looking to Build A Personal Brand and utilize marketing 2.0 and reputation management techniques to showcase their professional strengths by Leveraging their C-Suite Status as a way to attract the best career opportunities.

In branding, Credibility is important because it helps to influence people’s patterns, behaviors and thoughts.  One of the communication vehicles needed to successful brand a person, is Public  Relations, or PR.  Because of its focus on achieving third-party endorsement, PR is the perfect marketing discipline to use to establish, build and protect credibility. 

Also, PR’s increasing role in developing content from trusted sources that supports marketing also helps to boost credibility by pulling together the authentic views, opinions and knowledge that back the organization and present them to the outside world.