PBG CONSULTANT

Keitha is an award-winning marketing leader who has over 15 years of drive demand, increase revenue and propel business growth. Lead and empower high-performance teams. Leverage consumer and media psychology to develop customer-centric demand generation, product and digital marketing strategies. Focused on performance optimization and crafting stories that articulate and differentiate the brand, she has launched marketing campaigns and developed product messaging for solopreneurs, small businesses and a Fortune 500 company to help them generate revenue and distinguish themselves from the competition.  Keitha is a Savvy relationship builder and collaborator with sales, other stakeholders and third-party agencies. Member of the National Association of Professional Women.

CORE COMPETENCIES

• Marketing Strategy
• Product Marketing
• Demand Generation
• Digital Marketing (SEO, SEM, PPC)
• Leadership
• Content Marketing
• Go-to-Market (GTM) Strategy
• Team Management-Coach and nurture teams
• Brand Strategy
• Positioning & Messaging
• Communications
• Social Media
• Behavioral Economics
• Media Psychology

CAREER HIGHLIGHTS

• Award: Two-time winner of First Data’s Four-Star Award, 2019
• Award: VIP Woman of the Year – National Association of Professional Women, 2016 – 2017
• Award: Developed the campaign that won the 2012 Eloqua Markie Award—Best Lead Nurturing Program

• Product marketing strategy: Set strategy for a campaign that generated $4.1 million in revenue
• Brand positioning: Developed and executed a marketing program that increased brand awareness, changed perception in the marketplace and increased revenue by 12%
• Demand generation: Executed data-driven marketing programs based on audience insights that drove 18% YoY increase in new accounts.