BECOME A GUEST ON "LEADERS ON THE RISE: THE PODCAST" WITH HOST LYDIA PIERRE

Public relations (PR) is the business of getting other people to talk about you.  As your public relations expert, we work closely with management in identifying, building and nurturing relationships between the company and various publics.   “Publics” could be defined as stakeholders of any kind – customers, prospects, competitors, community members, employees, etc. It encompasses anyone who interacts with or is impacted by your brand on any level. We use  creative storytelling to portray your brand’s point of view to gain public exposure and get your brand in front of the right audience, the audience that fits your niche. Learn More

Corporate communications encompasses all communication activities that an organization undertakes, both within and outside the organization. Internally, as your corporate communications professional, we help management build bridges between departments so that communication flows smoothly. Internal newsletters or bulletins, announcements and events. Externally,  these audiences include customers, potential customers, suppliers, investors, shareholders, and society at large.  We can help you with everything from email marketing to clients, drafting a report to send to investors, to participating in community working groups for civic matters.  

Media Relations is an aspect of public relations in which we help with promoting your organization’s reputation through highly visible channels, using relationships with reporters, bloggers and editors to communicate about your business based on information you provide.  We use different media outlets and coverage to tell your brand’s story, rather than directly engaging with the publics and key stakeholders. We aim to maximize your brand with positive coverage in the mass media without paying for it directly through advertising. We do this by making the task of covering your issues and your organization as easy and attractive for the media as possible.