Allan Auld

The Discovery Phase uses interviews with business owners and key staff, plus financial document reviews to crystallize the current situation and future growth objectives, uncover the strengths and weaknesses in the business, and determine a workable action plan for moving forward. 

Brand Clarity Session- Preliminary Discovery Session to assess your current brand identity and make intentional decisions about how to position—or reposition—your brand in a competitive marketplace achieving crystal-clear clarity for your brand.

Brand Audit - A brand audit is a process of examining your position in the market, comparing it to your competitors, and assessing the effectiveness of your overall business strategy. 

Brand Mapping - Like any journey of discovery, this one starts with a map. This stage is about making sure we understand:  

*Your organization Its history, culture, values, strengths and dreams for the future 

*The audiences you want to connect with Their wants, needs, beliefs and aspirations 

*The market you exist within The competitors, trends and dynamics that define it

Strategic planning is an organization's process of defining its strategy or direction, and making decisions on allocating its resources to attain strategic goals. It may also extend to control mechanisms for guiding the implementation of the strategy. The business strategy will arm you with the goals or criteria you’ll need to meet with this company reorganization plan—if such a plan is even practical.

ADVANCED BRAND DISCOVERY (Conduct Secondary Market Research)-   After we’ve determined that a new brand identity aligns with your business and organizational goals, our research begins. A data-driven meeting that aims to confirm the accuracy of the information collected, going back to the leadership for confirmation or discussion to identify previously undiscovered information relating to the industry trends, market conditions, target audience and competitive landscape. We’ll dive deep into your industry, competitors, and target audience. The information gathered here, allows the strategist to develop insights and a preliminary strategic direction they might take the brand.

After determining the problem with the current company organizational structure, gathering feedback from employees and key stakeholders, and considering all the existing job functions, it’s time to create a new organization model. 

Brand Positioning  We start by asking questions that deconstruct and simplify your business goals. Answer them with the passion and excitement of the first day, combined with the knowledge you have acquired since. We perform a SWOT analysis and discover the strengths and weaknesses of your business to determine your position in the market and Brand positioning statement.

The basic purpose of any consulting assignment is to implement changes that are real improvements from the client's point of view. In the implementation phase the business consultant may have to step out of an advisory role in the strict sense of the term to assist the client organization with various tasks involved in making the new system operational.

Brand Messaging - BRAND MISSION, VISION & PURPOSE  

It is critical to establish a unique and differentiated presence in the market. This helps your customers determine why they should buy from you, and not someone else. Take time to reflect on the message your brand identity design communicates, and how it shapes perception.

The moment has finally arrived to execute the company or department restructuring. Remember that change can be difficult—allow some time to adjust to the restructuring to accurately gauge its effects.   Once the activities are completed, consultant and client look at the progress compared to the intentions. 

The fifth and final phase of the Business 2 Branding Program is the Launch, Monitor, Readjust Phase. This phase is a culmination of all the strategic planning, branding enhancements, and organizational restructuring that have taken place throughout the program. Here, we shift from preparation to implementation and ongoing management, ensuring that your brand's transformation is not only successful but sustainable in the long term.

If the work is completed, this is the time to celebrate that completion and say good-bye. If there are still actions to be taken, this is a decision point about renegotiating the contract.

Once Launched...Client is now Brandy Ready!

The Brand Elevation Integration Phase marks a crucial stage in our partnership, as it's the bridge between the completion of the Business 2 Branding Program and the beginning of your Brand Elevation journey. This phase is designed to seamlessly transition your brand from its current state to a "Brand Ready" status, poised for elevation and success.

The Brand Elevation Integration Phase is where your brand's potential begins to manifest. It's a pivotal stage in our collaborative journey, bringing together research, strategy, and creativity to set the stage for your brand's future success. As we move forward, your brand will be well-prepared to reach new heights and achieve its goals.