With over 15+ years of corporate marketing, Information Technology, and most importantly, real-life, in-the-trenches business experience, Lincoln Parks has become one of the leading digital marketing specialists in Henry County, specializing in working with community banks to provide a high level of digital marketing support and expertise. Lincoln has been vlogging about banking and technology, speaking at conferences nationwide, consulting with bankers and getting to know just about everybody innovating in banking. He holds a Bachelor of Arts degree from DeVry University in Technical Management & Business Entrepreneurship. He is a graduate of the 2014 Class of Leadership Butts County. When it comes to digital marketing, Lincoln's view is radically different. He appreciates, and shares with listeners, that marketing is a day to day choice and not about how many followers or likes you get, but how you can deeply connect with each individual person.
As Founder of WebMobileFusion LLC, he directs the strategy and Vision of the Digital Marketing Agency. Lincoln’s company, WebMobilefusion, has served as a marketing arm for many local businesses in and around the South East. Because of his of his ability to develop marketing strategies and successfully create and execute marketing programs targeted to institutional, business and consumer clients, Lincoln was sought after to become the Marketing Director for Heritage Bank. To get to an integrated electronic platform, Lincoln became an integral part of the process needed to replace their old core systems. As a result, Lincoln came to understand that to become digital, banks have to focus on electronic platforms and data as their core and branches as secondary. He was responsible for implementing systems that increased customer interaction such as online banking application, Chatbot and Mobile Banking.
Lincoln currently serves on the Marketing Committee for the Community Banker Association of Georgia. He is a former Board member of Connecting Henry and currently serves on the board of directors for multiple organizations in South Atlanta including; Henry County Chamber of Commerce, Southern Crescent Technical College, Kensley Grace Foundation, Co-Chair of The One Henry Economic Alliance Image and Communications team, Leadership Henry Board, and The Leader in me Board, sharing Leadership skills in Henry County Schools. He is frequently involved in and called on by Strong Rock Christian School's Parents Partnering with Patriots (P3) which is the school’s parent organization in which every SRCS parent and guardian is a member.
WebMobileFusion's goal is to assist their clients in reaching a large and highly qualified audience of information seekers on search and social media platforms. Once they identify and reach this audience, they then work hard to engage with them and move them through the funnel.
WebMobileFusion takes a very consultative approach and we work very closely with their clients to ensure that their strategies are always in line with the overall business and marketing goals of an organization.
Lincoln Parks, director of marketing at Heritage Bank, explains the bank’s cautious yet forward-thinking approach to its new virtual assistant, and how to avoid social media snafus.
As a leading industry speaker, Lincoln's presentations are full of energy, enthusiasm and great information. One of the reasons his presentations are so well received is because of how easy to follow and relatable it is. His goal is to have his audience walk away feeling empowered and realizing that putting together a digital marketing strategy for your bank or credit union doesn’t have to be an intimidating prospect, even if you’re brand new to the topic.
His specialized focus on the banking industry and digital marketing has allowed him to become a powerful force. His focus on SEO, digital advertising, and content marketing allows his audience to understand the importance of remaining ahead of trends and changes so that they are not stuck playing catch-up.
Lincoln has presented at various conferences, including IBtechCon2019, Henry County Marketing Summit and will be presenting at Digital Banking 2019 in Austin, Texas. He has also presented at the Henry County Chamber of Commerce as the Co-Chair of the Image and Communications Committee for One Henry which is an organization that is is a collaborative effort of various citizens, community groups/businesses, and the Henry County Chamber of Commerce for economic advancement. He spoke on the direction for the image of the county and the importance of effectively communicating the message, image and brand of the county as a whole.
New advanced technologies allow banks to strengthen customer engagement with personalized, innovative offerings. In this talk, attendees will learn about leveraging technology to reinvent the banking business model
In this talk, attendees will learn 6 Digital Marketing Strategies for Banks and Credit Unions
Many of the most progressive financial institutions are successfully using digital marketing to align with consumer lifestyles, using new marketing technologies and advanced analytics to target consumers and personalize experiences.
In this talk, attendees will learn about the three major opportunities exist for financial institutions with digital marketing in regards to
Learn how to set out to create campaigns that not only target small businesses but increasing customer loyalty by turning your customers into brand ambassadors. Attendees will walk away with Actionable steps and follow along guides that will help them immediately reach the Small Business Owner.
Learn How Community Banks and Credit Unions can effectively use Chatbots with Machine learning to help customers get the answers they need. And why it's critical not to overdo it and lose your customer in the process.
Lincoln teaches how to increase the pace of change at your organization by exploiting disruptive technologies to succeed in a crowded market. He ensure that those in attendance gain new ideas and practical strategies for implementation.
Stay ahead of the curve by:
InterContinental Los Angeles Downtown
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Get ready cause @LincolnParks is going to LA!!! In November, Lincoln will be one of the speakers at the Small Biz Conference presented by American Banker.
This conference is a three-day event filled with insights, real palm trees(!), best practices and winning strategies. As an Entrepreneur with his own small business @webmobilefusion as well as the Director of Marketing at Heritage Bank, those in attendance are sure to walk away with some valuable information! https://www.americanbanker.com/conference/small-business-banking-2019
InterContinental Los Angeles Downtown
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At this year’s BankAI, practitioners and business leaders will share how they’re deploying AI in the real world and overcoming the hurdles that crop up. Join us to learn, network, and get your AI questions answered.
Check out this great video with Lincoln presenting at the 2018 Henry County Marketing Summit.
For your convenience, several PDFs have been created for you and are available for viewing or downloading from this website. All text and images contained within the presentations are the property of WebMobileFusion. Please contact us to request the use of the information in any other format.