PBG CLIENT PROFILE

LINCOLN PARKS

Digital Banking Expert, Marketing Specialist, Thought Leader, and Entrepreneur

With over 15+ years of corporate marketing, Information Technology, and most importantly, real-life, in-the-trenches business experience,  Lincoln Parks has become one of the leading digital marketing specialists in Henry County,  specializing in working with community banks to provide a high level of digital marketing support and expertise.  Lincoln has been vlogging about banking and technology, speaking at conferences nationwide,  consulting with bankers and getting to know just about everybody innovating in banking.  He holds a Bachelor of Arts degree from DeVry University in Technical Management & Business Entrepreneurship. He is a graduate of the 2014 Class of Leadership Butts County.     When it comes to digital marketing, Lincoln's view is radically different. He appreciates, and shares with listeners, that marketing is a day to day choice and not about how many followers or likes you get, but how you can deeply connect with each individual person.  

The Entrepreneur

As Founder of WebMobileFusion LLC, he directs the strategy and Vision of the Digital Marketing Agency.  Lincoln’s company, WebMobilefusion, has served as a marketing arm for many local businesses in and around the South East. Because of his of his  ability to develop marketing strategies and successfully create and execute marketing programs targeted to institutional, business and  consumer clients, Lincoln was sought after to become the Marketing Director for Heritage Bank.  To get to an integrated electronic platform, Lincoln became an integral part of the process needed to replace their old core systems. As a result, Lincoln came to  understand that to become digital, banks have to focus on electronic platforms and data as their core and branches as secondary.  He was responsible for implementing systems that increased customer interaction such as online banking application, Chatbot and Mobile Banking. 

Community Involvement

Lincoln currently serves on the Marketing Committee for the Community Banker Association of Georgia.  He is a former Board member of Connecting Henry and currently serves on the board of directors for multiple organizations in South Atlanta including; Henry County Chamber of Commerce, Southern Crescent Technical College, Kensley Grace Foundation, Co-Chair of The One Henry Economic Alliance Image and Communications team, Leadership Henry Board,  and The Leader in me Board, sharing Leadership skills in Henry County Schools. He is frequently involved in and called on by Strong Rock Christian School's Parents Partnering with Patriots (P3)  which is the school’s parent organization in which every SRCS parent and guardian is a member. 

As Seen on Featured In

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WEBMOBILEFUSION

WebMobileFusion's goal is to assist their clients in reaching a large and highly  qualified audience of information seekers on search and social media  platforms. Once they identify and reach this audience, they then work hard  to engage with them and move them through the funnel.

WebMobileFusion takes a  very consultative approach and we work very closely with their clients to  ensure that their strategies are always in line with the overall business and marketing goals of an organization.



PODCASTS WITH LINCOLN

LISTEN: How Heritage Bank is rolling out its first AI chatbot

Lincoln Parks,  director of marketing at Heritage Bank, explains the bank’s cautious yet  forward-thinking approach to its new virtual assistant, and how to  avoid social media snafus.


https://www.americanbanker.com/podcast/how-heritage-bank-is-rolling-out-its-first-ai-chatbot

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SPEAKING SERVICES

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As a leading industry speaker, Lincoln's presentations are full of energy, enthusiasm and great information.   One of the reasons his presentations are so well received is because of how easy to follow and relatable it is.  His goal is to have his audience walk away feeling empowered and realizing that putting together a digital marketing strategy for your bank or credit union doesn’t have to be an intimidating prospect, even if you’re brand new to the topic.

His specialized focus on the banking industry and digital marketing has allowed him to become a powerful force.  His focus on SEO, digital advertising, and content marketing allows his audience to understand the importance of remaining ahead of trends and changes so that they are not stuck playing catch-up.

Lincoln has presented at various conferences, including IBtechCon2019, Henry County Marketing Summit and will be presenting at Digital Banking 2019 in Austin, Texas. He has also presented at the Henry County Chamber of Commerce as the Co-Chair of the Image and Communications Committee for One Henry which is an organization that is is a collaborative effort of various citizens, community groups/businesses, and the Henry County Chamber of Commerce for economic advancement. He spoke on the direction for the image of the county and the importance of effectively communicating the message, image and brand of the county as a whole. 



BOOK LINCOLN
Fee Range: Available Upon Request Traveling from Atlanta, GA

Where Lincoln has Presented

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UPCOMING Events

November 19-21

Small Biz: Banking Conference

All day

InterContinental Los Angeles Downtown

+ Event Details

November 19-21

Small Biz: Banking Conference

Get ready cause @LincolnParks is going to LA!!! In November, Lincoln  will be one of the speakers at the Small Biz Conference presented by  American Banker.
This conference is a three-day event filled with  insights, real palm trees(!), best practices and winning strategies. As  an Entrepreneur with his own small business @webmobilefusion as well as  the Director of Marketing at Heritage Bank, those in attendance are sure  to walk away with some valuable information!  https://www.americanbanker.com/conference/small-business-banking-2019

All day

InterContinental Los Angeles Downtown

October 7-8

AI in Banking

All day

Renaissance Chicago

+ Event Details

October 7-8

AI in Banking

 At this year’s BankAI, practitioners and business leaders will share how  they’re deploying AI in the real world and overcoming the hurdles that  crop up. Join us to learn, network, and get your AI questions answered. 


https://www.americanbanker.com/conference/bank-ai-2019

All day

Renaissance Chicago

Web Mobile Fusion - Henry county Marketing Summit

Check out this great video with Lincoln presenting at the 2018 Henry County Marketing Summit.

Affiliations

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Connect with Lincoln on Social

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Free Downloadable Info Sheets

For your convenience, several PDFs have been created for you and are available for viewing or downloading from this website.    All text and images contained within the presentations are the property of WebMobileFusion.  Please contact us to request the use of the information in any other format. 

lincoln_fullpage_back (pdf)

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lincoln_fullpage_front (pdf)

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