LINCOLN PARKS

Digital Banking Expert, Marketing Specialist, Thought Leader, and Entrepreneur

With over 15+ years of corporate marketing, Information Technology, and most importantly, real-life, in-the-trenches business experience,  Lincoln Parks has become one of the leading digital marketing specialists in Henry County,  specializing in working with community banks to provide a high level of digital marketing support and expertise.  Lincoln has been vlogging about banking and technology, speaking at conferences nationwide,  consulting with bankers and getting to know just about everybody innovating in banking.  He holds a Bachelor of Arts degree from DeVry University in Technical Management & Business Entrepreneurship. He is a graduate of the 2014 Class of Leadership Butts County.     When it comes to digital marketing, Lincoln's view is radically different. He appreciates, and shares with listeners, that marketing is a day to day choice and not about how many followers or likes you get, but how you can deeply connect with each individual person.  

The Entrepreneur

As Founder of WebMobileFusion LLC, he directs the strategy and Vision of the Digital Marketing Agency.  Lincoln’s company, WebMobilefusion, has served as a marketing arm for many local businesses in and around the South East. Because of his of his  ability to develop marketing strategies and successfully create and execute marketing programs targeted to institutional, business and  consumer clients, Lincoln was sought after to become the Marketing Director for Heritage Bank.  To get to an integrated electronic platform, Lincoln became an integral part of the process needed to replace their old core systems. As a result, Lincoln came to  understand that to become digital, banks have to focus on electronic platforms and data as their core and branches as secondary.  He was responsible for implementing systems that increased customer interaction such as online banking application, Chatbot and Mobile Banking. 

Community Involvement

Lincoln currently serves on the Marketing Committee for the Community Banker Association of Georgia.  He is a former Board member of Connecting Henry and currently serves on the board of directors for multiple organizations in South Atlanta including; Henry County Chamber of Commerce, Southern Crescent Technical College, Kensley Grace Foundation, Co-Chair of The One Henry Economic Alliance Image and Communications team, Leadership Henry Board,  and The Leader in me Board, sharing Leadership skills in Henry County Schools. He is frequently involved in and called on by Strong Rock Christian School's Parents Partnering with Patriots (P3)  which is the school’s parent organization in which every SRCS parent and guardian is a member. 

As Seen on Featured In

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As a leading industry speaker, Lincoln's presentations are full of energy, enthusiasm and great information.   One of the reasons his presentations are so well received is because of how easy to follow and relatable it is.  His goal is to have his audience walk away feeling empowered and realizing that putting together a digital marketing strategy for your bank or credit union doesn’t have to be an intimidating prospect, even if you’re brand new to the topic.

His specialized focus on the banking industry and digital marketing has allowed him to become a powerful force.  His focus on SEO, digital advertising, and content marketing allows his audience to understand the importance of remaining ahead of trends and changes so that they are not stuck playing catch-up.

Lincoln has presented at various conferences, including IBtechCon2019, Henry County Marketing Summit and will be presenting at Digital Banking 2019 in Austin, Texas. He has also presented at the Henry County Chamber of Commerce as the Co-Chair of the Image and Communications Committee for One Henry which is an organization that is is a collaborative effort of various citizens, community groups/businesses, and the Henry County Chamber of Commerce for economic advancement. He spoke on the direction for the image of the county and the importance of effectively communicating the message, image and brand of the county as a whole. 



Fee Range: Available Upon Request Traveling from Atlanta, GA

Where Lincoln has Presented

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UPCOMING Events

Feb 20, 2020

Henry County BBL Bash on Social Media

11am - 1pm

Henry County Chamber of Commerce

Event Details

Feb 20, 2020

Henry County BBL Bash on Social Media

11am - 1pm

Henry County Chamber of Commerce

March 11, 2020

Georgia Marketing Summit

8am - 4:30pm

Ritz-Carlton, 181 Peachtree Street N.E, Atlanta, GA 30303

Event Details

March 11, 2020

Georgia Marketing Summit

Lincoln will be participating on the 9:20 - Panel:  New Technology and Digital Evolution where they will discuss

How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good. 


https://www.georgiamarketingsummit.com

8am - 4:30pm

Ritz-Carlton, 181 Peachtree Street N.E, Atlanta, GA 30303

April 16, 2020

Strong Rock Student Leadership Institute

1pm - 3pm

Private Event

Event Details

April 16, 2020

Strong Rock Student Leadership Institute

The Character of a Leader

1pm - 3pm

Private Event

April 27-29, 2020

The Financial Brand Forum 2020

7am - 4pm

Aria Hotel Resort | Las Vegas

Event Details

April 27-29, 2020

The Financial Brand Forum 2020

Don’t Miss Lincoln speaking at The Financial Brand Forum 2020 on Using Technology and Being Innovative in Banking!  The Financial Brand Forum 2020 is the world’s most elite conference on marketing, CX, data analytics and digital transformation for the banking industry. World-Class Speakers, there is an unbelievable lineup of all-star speakers featuring the biggest names and brightest minds on earth. These include: International branding and business expert, Martha Stewart who shares her insights and advice.  Private performance by Jay Leno, Sunday night exclusively for Forum attendees. And a candid conversation with two living legends, Steve Young & Jerry Rice, former teammates, and NFL Hall of Famers on “The Habits of Greatness.”


Visit financialbrandforum.com for more information


April 27-29  |  Aria Hotel Resort  |  Las Vegas

7am - 4pm

Aria Hotel Resort | Las Vegas

BRAND PARTNER

Heritage Bank - 2019-20 Exclusive Brand Partner

Heritage Bank has partnered with Lincoln Parks to include the brand as a case study and featured brand as it pertains to product collaboration, events, seminars, conferences and more. Would You Like to Learn More About Partnering With Lincoln Parks? For more information on Brand Partnership Opportunities contact lydia@pierrebrandinggroup.com

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LINCOLN LIVE- Videos, podcasts, photos

Schedule a One on One with Lincoln

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Solutions to Your Small Business Marketing Troubles Start Here!

Learn how to grow your small business by attracting more customers, expanding current relationships and intensifying referrals … using a systematic, and sustainable marketing approach.

American Banker Podcast

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Find out about How Heritage Bank is rolling out its first AI chatbot | American Banker.  Lincoln Parks, director of marketing at Heritage Bank, explains the bank’s cautious yet forward-thinking approach to its new virtual assistant, and how to avoid social media snafus.

Geek Speak with WebMobileFusion

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Lincoln Talks Marketing with bankers, marketers, industry experts and more!

WEBMOBILEFUSION

WebMobileFusion's goal is to assist their clients in reaching a large and highly  qualified audience of information seekers on search and social media  platforms. Once they identify and reach this audience, they then work hard  to engage with them and move them through the funnel.

WebMobileFusion takes a  very consultative approach and we work very closely with their clients to  ensure that their strategies are always in line with the overall business and marketing goals of an organization.



Web Mobile Fusion - Henry county Marketing Summit

Check out this great video with Lincoln presenting at the 2018 Henry County Marketing Summit.

Affiliations

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Free Downloadable Info Sheets

For your convenience, several PDFs have been created for you and are available for viewing or downloading from this website.    All text and images contained within the presentations are the property of WebMobileFusion.  Please contact us to request the use of the information in any other format. 

lincoln_fullpage_back (pdf)

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lincoln_fullpage_front (pdf)

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Connect with Lincoln on Social

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