With over 20+ years of corporate marketing experience, and most importantly, real-life, in-the-trenches business experience, Lincoln Parks has become one of the leading digital marketing strategy consultants, specializing in working with community banks to provide a high level of digital marketing, and technological change.
Lincoln currently serves as the Innovation Officer at Heritage Southeast Bank which is headquartered in Jonesboro GA. In his role, Lincoln is primarily responsible for managing the process of innovation and change management in the organization. Lincoln understands that in order to be successful, he must focus on breakthrough innovation. This means delivering on the key principles behind innovation – leadership, creating networks, harnessing idea development, and managing an effective, and efficient innovation process.
Lincoln holds a Bachelor of Arts degree from DeVry University in Technical Management & Business Entrepreneurship. When it comes to Digital & Innovation, Lincoln's view is radically different from the norm. With Lincoln as a clear leader at the helm, he is able to champion innovation at all levels of the organization.
As Founder of WebMobileFusion LLC, he directs the strategy and Vision of the Digital Marketing Agency. Lincoln’s company, WebMobilefusion, has served as a marketing arm for many local businesses in and around the South East. Because of his of his ability to develop marketing strategies and successfully create and execute marketing programs targeted to institutional, business and consumer clients, Lincoln was sought after to become the Marketing Director for Heritage Bank. To get to an integrated electronic platform, Lincoln became an integral part of the process needed to replace their old core systems. As a result, Lincoln came to understand that to become digital, banks have to focus on electronic platforms and data as their core and branches as secondary. He was responsible for implementing systems that increased customer interaction such as online banking application, Chatbot and Mobile Banking.
Lincoln currently serves on the Marketing Committee for the Community Banker Association of Georgia. He is a former Board member of Connecting Henry and currently serves on the board of directors for multiple organizations in South Atlanta including; Southern Crescent Technical College, Kensley Grace Foundation, Co-Chair of The One Henry Economic Alliance Image and Communications team, Leadership Henry Board, and The Leader in me Board, sharing Leadership skills in Henry County Schools. He is frequently involved in and called on by Strong Rock Christian School's Parents Partnering with Patriots (P3) which is the school’s parent organization in which every SRCS parent and guardian is a member. He is also the Incoming Chair for the Henry County Chamber of Commerce.
As a leading industry speaker, Lincoln's presentations are full of energy, enthusiasm and great information. One of the reasons his presentations are so well received is because of how easy to follow and relatable it is. His goal is to have his audience walk away feeling empowered and realizing that putting together a digital marketing strategy for your bank or credit union doesn’t have to be an intimidating prospect, even if you’re brand new to the topic.
His specialized focus on the banking industry and digital marketing has allowed him to become a powerful force. His focus on SEO, digital advertising, and content marketing allows his audience to understand the importance of remaining ahead of trends and changes so that they are not stuck playing catch-up.
Lincoln has presented at various conferences, including IBtechCon2019, Henry County Marketing Summit and will be presenting at Digital Banking 2019 in Austin, Texas. He has also presented at the Henry County Chamber of Commerce as the Co-Chair of the Image and Communications Committee for One Henry which is an organization that is is a collaborative effort of various citizens, community groups/businesses, and the Henry County Chamber of Commerce for economic advancement. He spoke on the direction for the image of the county and the importance of effectively communicating the message, image and brand of the county as a whole.
New advanced technologies allow banks to strengthen customer engagement with personalized, innovative offerings. In this talk, attendees will learn about leveraging technology to reinvent the banking business model
In this talk, attendees will learn 6 Digital Marketing Strategies for Banks and Credit Unions
Many of the most progressive financial institutions are successfully using digital marketing to align with consumer lifestyles, using new marketing technologies and advanced analytics to target consumers and personalize experiences.
In this talk, attendees will learn about the three major opportunities exist for financial institutions with digital marketing in regards to
Learn how to set out to create campaigns that not only target small businesses but increasing customer loyalty by turning your customers into brand ambassadors. Attendees will walk away with Actionable steps and follow along guides that will help them immediately reach the Small Business Owner.
Learn How Community Banks and Credit Unions can effectively use Chatbots with Machine learning to help customers get the answers they need. And why it's critical not to overdo it and lose your customer in the process.
Lincoln teaches how to increase the pace of change at your organization by exploiting disruptive technologies to succeed in a crowded market. He ensure that those in attendance gain new ideas and practical strategies for implementation.
Stay ahead of the curve by:
Fee Range: Available Upon Request Traveling from Atlanta, GA
Heritage Bank has partnered with Lincoln Parks to include the brand as a case study and featured brand as it pertains to product collaboration, events, seminars, conferences and more. Would You Like to Learn More About Partnering With Lincoln Parks? For more information on Brand Partnership Opportunities contact firstname.lastname@example.org
Solutions to Your Small Business Marketing Troubles Start Here!
Learn how to grow your small business by attracting more customers, expanding current relationships and intensifying referrals … using a systematic, and sustainable marketing approach.
Find out about How Heritage Bank is rolling out its first AI chatbot | American Banker. Lincoln Parks, director of marketing at Heritage Bank, explains the bank’s cautious yet forward-thinking approach to its new virtual assistant, and how to avoid social media snafus.
Lincoln Talks Marketing with bankers, marketers, industry experts and more!
Lincoln was a speaker at the Tavant T6 Digital Technology Conference
Driving Digital Innovation and Tech-Enabled Transformation. His segment was titled Hyper-Personalization in Banking with Lincoln Parks Watch the recording to learn more.
PANEL: BULLETPROOF YOUR BRAND
Technological advancements have catapulted the marketing digital space years forward in light of social distancing. With these advancements comes an added level of threat on brand safety and ad fraud. Marketers discuss how they use data to identify potential challenges to their brand such as advertising campaigns next to unsuitable content, brand reputation and poor allocation of advertising budgets.
PANEL: DIFFERENTIATION & ENGAGEMENT THROUGH CONTENT
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? In a time of unprecedented isolation, how do brands use content to build community? What role does activism play in brand differentiation, and what are the risks and rewards? In the midst of a public health crisis, how do you tell authentic stories about safety and wellness? How are consumers sharing their own experiences, and how are brands capturing and re-sharing relevant, positive content?
Lincoln Parks from WebMobile Fusion discusses different aspects of setting up an eCommerce website. For greater detail, Lincoln also shares his PPT presentation and invites questions that can be sent to him directly -- see page 69 of the presentation for contact information.
For your convenience, several PDFs have been created for you and are available for viewing or downloading from this website. All text and images contained within the presentations are the property of WebMobileFusion. Please contact us to request the use of the information in any other format.