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SPEAKING SERVICES
Lincoln's digital influence
LINCOLN LIVE (Video, podcast, pics)

LINCOLN PARKS

Digital Banking Expert, Chief Innovation Officer, Marketing Specialist, Thought Leader, and Entrepreneur

With over 20+ years of corporate marketing experience, and most importantly, real-life, in-the-trenches business experience, Lincoln Parks has become one of the leading digital marketing strategy consultants, specializing in working with community banks to provide a high level of digital marketing, and technological change. 


Lincoln currently serves as the Innovation Officer at Heritage Southeast Bank which is headquartered in Jonesboro GA. In his role, Lincoln is primarily responsible for managing the process of innovation and change management in the organization. Lincoln understands that in order to be successful, he must focus on breakthrough innovation.  This means delivering on the key principles behind innovation – leadership, creating networks, harnessing idea development, and managing an effective, and efficient innovation process.


Lincoln holds a Bachelor of Arts degree from DeVry University in Technical Management & Business Entrepreneurship. When it comes to Digital & Innovation, Lincoln's view is radically different from the norm.  With Lincoln as a clear leader at the helm, he is able to champion innovation at all levels of the organization.

The Entrepreneur

As Founder of WebMobileFusion LLC, he directs the strategy and Vision of the Digital Marketing Agency.  Lincoln’s company, WebMobilefusion, has served as a marketing arm for many local businesses in and around the South East. Because of his of his  ability to develop marketing strategies and successfully create and execute marketing programs targeted to institutional, business and  consumer clients, Lincoln was sought after to become the Marketing Director for Heritage Bank.  To get to an integrated electronic platform, Lincoln became an integral part of the process needed to replace their old core systems. As a result, Lincoln came to  understand that to become digital, banks have to focus on electronic platforms and data as their core and branches as secondary.  He was responsible for implementing systems that increased customer interaction such as online banking application, Chatbot and Mobile Banking. 

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Community Involvement

Lincoln currently serves on the Marketing Committee for the Community Banker Association of Georgia.  He is a former Board member of Connecting Henry and currently serves on the board of directors for multiple organizations in South Atlanta including; Southern Crescent Technical College, Kensley Grace Foundation, Co-Chair of The One Henry Economic Alliance Image and Communications team, Leadership Henry Board,  and The Leader in me Board, sharing Leadership skills in Henry County Schools. He is frequently involved in and called on by Strong Rock Christian School's Parents Partnering with Patriots (P3)  which is the school’s parent organization in which every SRCS parent and guardian is a member.  He is also the Incoming Chair for the Henry County Chamber of Commerce.

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SPEAKING SERVICES

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As a leading industry speaker, Lincoln's presentations are full of energy, enthusiasm and great information.   One of the reasons his presentations are so well received is because of how easy to follow and relatable it is.  His goal is to have his audience walk away feeling empowered and realizing that putting together a digital marketing strategy for your bank or credit union doesn’t have to be an intimidating prospect, even if you’re brand new to the topic.

His specialized focus on the banking industry and digital marketing has allowed him to become a powerful force.  His focus on SEO, digital advertising, and content marketing allows his audience to understand the importance of remaining ahead of trends and changes so that they are not stuck playing catch-up.

Lincoln has presented at various conferences, including IBtechCon2019, Henry County Marketing Summit and will be presenting at Digital Banking 2019 in Austin, Texas. He has also presented at the Henry County Chamber of Commerce as the Co-Chair of the Image and Communications Committee for One Henry which is an organization that is is a collaborative effort of various citizens, community groups/businesses, and the Henry County Chamber of Commerce for economic advancement. He spoke on the direction for the image of the county and the importance of effectively communicating the message, image and brand of the county as a whole. 



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SPEAKING TOPICS

BANK OF THE FUTURE

New advanced technologies allow banks to strengthen customer engagement with personalized, innovative offerings.  In this talk, attendees will learn about leveraging technology to reinvent the banking business model


  • Benefits of the Future Banking Ecosystem
  • Benefits of the "Smart Banking" Approach
  • Big Data and its impact on the customer journey

USING TECHNOLOGY AND BEING INNOVATIVE IN BANKING

In this talk, attendees will learn 6 Digital Marketing Strategies for Banks and Credit Unions

  1. SEO & Reputation Management
  2. Pay Per Click Advertising
  3. Geofencing and IP Targeting
  4. Content Marketing
  5. Email & Drip Campaigns
  6. Social Media

Using Digital Marketing in the World of Finance

Many of the most progressive financial institutions are successfully using digital marketing to align with consumer lifestyles, using new marketing technologies and advanced analytics to target consumers and personalize experiences. 


In this talk, attendees will learn about the three major opportunities exist for financial institutions with digital marketing in regards to

  • Focusing on Experience and Engagement
  • Leveraging Social Channels
  • Entering New Markets

BEING INNOVATIVE IN SMALL BUSINESS BANKING

Learn how to set out to create campaigns that not only target small businesses but increasing customer loyalty by turning your customers into brand ambassadors.  Attendees will walk away with Actionable steps and follow along guides that will help them immediately reach the Small Business Owner. 


  • How a few small tweaks can explode your Small Business Interest
  • How to effectively create your customer Avatar
  • Determining Marketing before and After Grid for each Small Business Product

How AI is Transforming the Banking Industry

Learn How Community Banks and Credit Unions can effectively use Chatbots with Machine learning to help customers get the answers they need. And why it's critical not to overdo it and lose your customer in the process.  
  

  • How to use machine learning to increase engagement
  • How Community Bank and Credit Unions should approach AI
  • How to use AI along with Human Interaction for better customer engagement

Digital Investments: Changing the Face of Banking

Lincoln teaches how to increase the pace of change at your organization by exploiting disruptive technologies to succeed in a crowded market. He ensure that those in attendance gain new ideas and practical strategies for implementation.

Stay ahead of the curve by:


  • Determining where your customers are on the value Journey, and marketing to them
  • Using Tools to view your Market Share, so you know how to market
  • Increase core deposits by understanding your CRM data, and how and when to promote it.

Fee Range: Available Upon Request Traveling from Atlanta, GA

Where Lincoln has Presented

BRAND PARTNER

Heritage Bank - 2019-20 Exclusive Brand Partner

Heritage Bank has partnered with Lincoln Parks to include the brand as a case study and featured brand as it pertains to product collaboration, events, seminars, conferences and more. Would You Like to Learn More About Partnering With Lincoln Parks? For more information on Brand Partnership Opportunities contact lydia@pierrebrandinggroup.com

LINCOLN LIVE- Videos, podcasts, photos

Schedule a One on One with Lincoln

Schedule a One on One with Lincoln

Schedule a One on One with Lincoln

Solutions to Your Small Business Marketing Troubles Start Here!

Learn how to grow your small business by attracting more customers, expanding current relationships and intensifying referrals … using a systematic, and sustainable marketing approach.

Schedule with Lincoln

American Banker Podcast

Schedule a One on One with Lincoln

Schedule a One on One with Lincoln

Find out about How Heritage Bank is rolling out its first AI chatbot | American Banker.  Lincoln Parks, director of marketing at Heritage Bank, explains the bank’s cautious yet forward-thinking approach to its new virtual assistant, and how to avoid social media snafus.

listen now

Geek Speak with WebMobileFusion

Schedule a One on One with Lincoln

Geek Speak with WebMobileFusion

Lincoln Talks Marketing with bankers, marketers, industry experts and more!

listen on Spotify

LINCOLN's DIGITAL INFLUENCE

Tavant T6 Digital Technology Conference - Hyper-Personalization in Banking with Lincoln Parks

Lincoln was a speaker at the Tavant T6 Digital Technology Conference

Driving Digital Innovation and Tech-Enabled Transformation.  His segment was titled Hyper-Personalization in Banking with Lincoln Parks Watch the recording to learn more.

Setting up eCommerce on your Website

Lincoln Parks from WebMobile Fusion discusses different aspects of setting up an eCommerce website. For greater detail, Lincoln also shares his PPT presentation and invites questions that can be sent to him directly -- see page 69 of the presentation for contact information.

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Affiliations

Free Downloadable Info Sheets

For your convenience, several PDFs have been created for you and are available for viewing or downloading from this website.    All text and images contained within the presentations are the property of WebMobileFusion.  Please contact us to request the use of the information in any other format. 

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