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When we first started as UrBeautyLiaison, it was with a simple premise: Advocate for industry professionals and help make available to them the resources needed to have an exciting, active, and long career. At the same time, educate each professional about the importance of branding and networking. Even with a complete rebrand and expansion of services, this still holds true today. Now, when you become a client of PBG, we consider ourselves to be Ur Liaison in each of these industries.
The corporate brand is the overall umbrella for the corporations’ activities and encapsulates its vision, values, personality, positioning and image among many other dimensions. The corporate brand is the face of the business strategy and promises what all stakeholders should expect from the corporation.
The Luxury brand is the overall brand marketing strategy which aims to create the highest brand value and pricing power by leveraging multiple brand elements, such as heritage, country of origin, craftsmanship, scarcity, and prestigious clients.
Logistics companies should aim to develop unique value propositions associated with their B2B service brands. Investing in communicating their brands' value to internal and external audiences can pay off in big ways. Committing resources to ensure consistent and favorable customer experiences with the brand is something that is keyed will influence the strength of the brand. Thereby raising brand awareness and giving the brand meaning.
For a health system to have a successful brand, it needs to be broader and more purpose-oriented, and create understanding of what the organization is all about -- not just from a consumer standpoint but also to the internal stakeholders. You have to understand the audience, and define the pillars of your brand.
Restaurant branding communicates your restaurant's personality and identity. A restaurant brand expresses the values and mission of your eatery, and it influences your concept and ambiance. A well thought-out brand creates an emotional connection with guests.
We offer public relations, branding and communication services for brands and professionals within the fashion, beauty, entertainment Industries. From obtaining seating at New York Fashion Week to making your mark in the world of entertainment. We work with industry brands of all shapes and sizes.
Community Brands are built on pride, people, and a sense of belonging. Our identity—our sense of self—is in large part defined by the social networks and communities we belong to—and equally those we opt out of. A strong community brand unites through common purpose, passion and shared values. Through the process of working collaboratively with and through groups of people affiliated by geographic proximity, special interest, whether they be customers, employees, shareholders, or other stakeholders, we help you be that brand!
Many sports personalities are able to generate significant earnings both from leveraging their own brand as elite athletes and from sponsorship deals with various brand owners. Sporting celebrities can register themselves as trademarks, not only their own name but also nicknames, poses, slogans, signatures, or other insignia for which they well known.
It’s a one to one call with Lydia herself, about your brand, your business, your challenges, and effective solutions available to you. Complete the questionnaire and Lydia will provide you with a personalized, high level blueprint to help you build your brand!