Lydia is the overseeing Brand Manager at Pierre Branding Group, LLC and counsels executives transitioning into entrepreneurs through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand.
In her role as a Brand manager and Strategist, Lydia is tasked with managing all identity aspects of a product or service, as well as overseeing advertising and marketing initiatives to ensure that they’re in line with the brand’s identity and messaging. The nature of the role requires frequent interfacing with other roles and departments including research, product development, marketing, external creative agencies, and more. This is why it’s imperative that a brand manager is a team player and an exceptional communicator who can bridge these varied interests and create a unified message for the brand.
Robert Walters sums it up nicely: “A Brand Manager is responsible for adapting a brand strategy for a company’s target market. As the ‘brand guardian’, brand managers maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.”
Clearly, her role as a brand manager is a multi-faceted one. However, Lydia sees herself as more of a Brand Coach because she is personally involved in the training and development of the client, analyzing their performances, instructing in relevant skills and providing encouragement. At times, she is also responsible for the guidance of the client in their lifestyle as well as their chosen industry. While some professionals prefer to have a laser focus on one aspect of marketing or advertising, some professionals like Lydia, are particularly well-suited to the demands of a role that requires both big picture-vision and simultaneously getting hands-on at the granular level.
Lydia authored the book entitled, "The Art Of Branding: A Simple & Practical Guide to Understanding the Branding Process" which is a short and simple guide that answers some of the most frequently asked questions about personal branding and why it's an important piece of any entrepreneur's life today. Available on Amazon.com
The Building My Own Brand Program is a proven and tested 6 week in person series of 90 Minute Brand Strategy Sessions which teaches you exactly how to market yourself, how to create strategies and build a winning brand, how to leverage your leadership skills, and how to have a lifelong successful career in your industry.
This 30 minute session is designed to discover gaps that you are currently missing in your brand and business to determine what resources we can provide to you as our client to help you fill them. Expect to leave the consultation feeling very educated, empowered and aware of the possible next step(s). Use this service on a regular basis anytime you feel the need to talk things out.
You are ready for the next level, but not quite sure where to start? Why not sit with an expert who listens to you and reviews your facts and history, existing strategies, branding efforts and other relevant factors to your brand. This session will be informative and you should feel your questions have been answered and you understand the options available to you. Together we will work through any confusion and any form of overwhelming steps and create perfect clarity so you can start investing in your brand.
Over the course of several sessions, we will help put together a plan that encompasses specific, long-term goals that can be achieved with the evolution of your brand and the combined components of your company's character that make it identifiable. In these sessions, the goal is to provide the client with valuable information as well as helping them to formulate a plan for moving forward.
A brand audit is when we perform a detailed analysis of your brand in its current state. We review the existing brand strategy and key creative materials. By determining which qualities of your brand are currently effective and which ones are not, we can help restructure your identity and your messaging goals to produce better results.
Your brand is what connects you and your clients. Through our unique strategic process, we will develop your brand position and your brand personality so that it creates a unique impression in the customer's mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.
Gain exposure & experience by being Connected to upcoming events, fashion shows, seminars, agencies etc to gain beneficial exposure and experience that can be extremely crucial to brand building and positioning yourself and your business. All while building your resume, establishing a strong reputation and developing business relationships.
We have created a workbook to go hand in hand with our Brand Clarity Session. Book your brand clarity session then please take your time and work through the book. The idea is to get further clarification of your brand using this book as a guide. If possible, please attempt to complete this workbook before the session. During the session we will go through the book together and use it to help get a better idea of how to best position your brand.
The Gordon State College School of Business Advisory Board. The purpose of the Board is reflected in their plan’s third strategic imperative which states we will, “Strengthen community engagement and partnerships.” More specifically, Objective 3.8 states we will, “Develop meaningful and productive relationships with employers throughout GSC’s 14-county primary service region.” The idea is to keep our community included in everything the college is doing for the growth and development of the graduates we produce.
Family Support Circle, Inc (FSC), A non-profit organization providing Afterschool and summer enrichment programming for children in need. FSC is a 501 (c)(3), nonsectarian, social service agency that benefits the national community at large and now international by enhancing the potential and quality of life of each person and families they serve. As a youth growing up in Philadelphia, Lydia went through the program herself and is part of the very 1st generation of youth to experience the program when it was faith-based. Now, 20 years later, Lydia serves as a member of the Board of Directors. VISIT FSC
The Arts Alliance’s mission is to improve the quality of life in Henry County and the Southern Crescent (Henry, Clayton, Fayette, Butts, Newton, Rockdale and Spalding and surrounding counties) by creating awareness, stimulating interest, and encouraging local involvement in the arts. The Arts Alliance programs are open to the public with a desire to reach all who are interested in the arts.
Every single penny that we receive in grants and gifts goes directly into our programs. Our Board and many of our teachers volunteer their time and talent to further the Arts on the south side of Atlanta.
One Henry Economic Alliance is a community and business effort in Henry County, GA centered on people, partnerships, and economic prosperity. In addition to being the Director of Communications for the Henry County Chamber of Commerce, Lydia serves as the chair for the One Henry Arts & Leisure Subcommittee. She was named the chair of this subgroup in November 2016. The Arts & Leisure Subcommittee is one of five subcommittees working under the One Henry header in an effort to move the county in a positive direction by focusing on key areas vital to strengthening economic viability and prosperity throughout Henry County. VISIT ONE HENRY
The Henry County Chamber of Commerce annually elects six members to serve a three year term on the Board of Directors. To serve, a member must be in good standing with the Chamber. Lydia was among the ones elected to fill the six open seats and serve for three-year terms (2020-2021-2022) on the HCCC Board of Directors.
Mission is to serve as a voice for the business community, provide quality service and programs that meet the needs of members, improve the economic environment of the community, and create a legacy of leadership for the future.