Lydia is the overseeing Sr. Director of Brand Management at Pierre Branding Group, LLC and counsels executives transitioning into entrepreneurs through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand.
In her role as a Brand coach and Strategist, Lydia is tasked with managing all identity aspects of a product or service, as well as overseeing advertising and marketing initiatives to ensure that they’re in line with the brand’s identity and messaging. The nature of the role requires frequent interfacing with other roles and departments including research, product development, marketing, external creative agencies, and more. This is why it’s imperative that a brand manager is a team player and an exceptional communicator who can bridge these varied interests and create a unified message for the brand.
Robert Walters sums it up nicely: “A Brand Manager is responsible for adapting a brand strategy for a company’s target market. As the ‘brand guardian’, brand managers maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products.”
Clearly, her role is a multi-faceted one. However, Lydia sees herself as more of a Brand Coach because she is personally involved in the training and development of the client, analyzing their performances, instructing in relevant skills and providing encouragement. At times, she is also responsible for the guidance of the client in their lifestyle as well as their chosen industry. While some professionals prefer to have a laser focus on one aspect of marketing or advertising, some professionals like Lydia, are particularly well-suited to the demands of a role that requires both big picture-vision and simultaneously getting hands-on at the granular level.
Having trouble understanding personal branding? Are you looking to brand your start-up business? Heard about branding and want to learn more?
Lydia authored the book entitled, "The Art Of Branding: A Simple & Practical Guide to Understanding the Branding Process" which is a short and simple guide that answers some of the most frequently asked questions about personal branding and why it's an important piece of any entrepreneur's life today.
If you are new to the idea of branding, this book is a great place to start with the basics. Available on Amazon.com.
Many view those who have achieved success in the Corporate world as being well connected, affluent, powerful entrepreneurs who also live a fulfilling life. To be a Socialite, you are viewed as socially aspirational, often quite posh and even aristocratic. However, one can only become a Corporate Socialite by combining these two factors.
Lydia has uniquely done so by utilizing her ability to leverage her connections and associations and blending her skillsets, flair, and bringing her appetite for fun to the "proverbial table", all while helping her clients climb both the social and corporate ladders.
The Gordon State College School of Business Advisory Board. The purpose of the Board is reflected in their plan’s third strategic imperative which states we will, “Strengthen community engagement and partnerships.” More specifically, Objective 3.8 states we will, “Develop meaningful and productive relationships with employers throughout GSC’s 14-county primary service region.” The idea is to keep our community included in everything the college is doing for the growth and development of the graduates we produce.
Family Support Circle, Inc (FSC), A non-profit organization providing Afterschool and summer enrichment programming for children in need. FSC is a 501 (c)(3), nonsectarian, social service agency that benefits the national community at large and now international by enhancing the potential and quality of life of each person and families they serve. As a youth growing up in Philadelphia, Lydia went through the program herself and is part of the very 1st generation of youth to experience the program when it was faith-based. Now, 20 years later, Lydia serves as a member of the Board of Directors. VISIT FSC
The Arts Alliance’s mission is to improve the quality of life in Henry County and the Southern Crescent (Henry, Clayton, Fayette, Butts, Newton, Rockdale and Spalding and surrounding counties) by creating awareness, stimulating interest, and encouraging local involvement in the arts. The Arts Alliance programs are open to the public with a desire to reach all who are interested in the arts.
Every single penny that we receive in grants and gifts goes directly into our programs. Our Board and many of our teachers volunteer their time and talent to further the Arts on the south side of Atlanta.
One Henry Economic Alliance is a community and business effort in Henry County, GA centered on people, partnerships, and economic prosperity. In addition to being the Director of Communications for the Henry County Chamber of Commerce, Lydia serves as the chair for the One Henry Arts & Leisure Subcommittee. She was named the chair of this subgroup in November 2016. The Arts & Leisure Subcommittee is one of five subcommittees working under the One Henry header in an effort to move the county in a positive direction by focusing on key areas vital to strengthening economic viability and prosperity throughout Henry County. VISIT ONE HENRY
The Henry County Chamber of Commerce annually elects six members to serve a three year term on the Board of Directors. To serve, a member must be in good standing with the Chamber. Lydia was among the ones elected to fill the six open seats and serve for three-year terms (2020-2021-2022) on the HCCC Board of Directors.
Mission is to serve as a voice for the business community, provide quality service and programs that meet the needs of members, improve the economic environment of the community, and create a legacy of leadership for the future.
A strong personal brand positions you and/or your company as an expert in your industry. This can lead to an increase in sales, word-of-mouth referrals and advocacy for your products or services. Isn’t that ultimately what you want? Yes, most certainly it is! So, now all you have to do is take the first step to Brand Yourself and Get Ahead with our Signature Program!