With more than 12 years of experience managing campaigns, image and communications for small businesses & entrepreneurs in New York, Philadelphia & Atlanta, Lydia's foundation in public relations, in addition to her marketing experience with small businesses & non-profits, contribute to her passion for helping organizations succeed.
Whether it is by design or by default, everyone has a brand. We are constantly building a perception of who we are in the minds of those around us. This is Branding. This is why it is important to be consistent and authentic— because you are a brand. If you truly want to be successful in life, you must consider yourself a brand and act accordingly.
Lydia works as a branding expert and strategist who counsels executives transitioning into entrepreneurs through the process of maintaining, improving, and upholding their reputation right where they are as they build their brand. She does this by developing, implementing and executing marketing initiatives and activities so that the executive and their brand can remain favorable to their current audience as well as potential customers. This way their name is associated with positive results. Lydia knows a thing or two about this, being someone who has had to transition quite a few times herself while building her own brand. She's a fierce proponent of professionalism and has dedicated herself to not only working with Executives and Industry Professionals but also helping them turn their passion to profit. Lydia is the overseeing Brand Manager at Pierre Branding Group, LLC and is personally involved in the training and development of all their clients to ensure that every client receives the highest level of service in the industry.
Lydia authored the book entitled, "The Art Of Branding: A Simple & Practical Guide to Understanding the Branding Process" which is a short and simple guide that answers some of the most frequently asked questions about personal branding and why it's an important piece of any entrepreneur's life today. Available on Amazon.com
The Building My Own Brand Program is a proven and tested 6 week in person series of 90 Minute Brand Strategy Sessions which teaches you exactly how to market yourself, how to create strategies and build a winning brand, how to leverage your leadership skills, and how to have a lifelong successful career in your industry.
We have created a workbook to go hand in hand with our Brand Clarity Session. Book your brand clarity session then please take your time and work through the book. The idea is to get further clarification of your brand using this book as a guide. If possible, please attempt to complete this workbook before the session. During the session we will go through the book together and use it to help get a better idea of how to best position your brand.
One Henry Economic Alliance is a community and business effort in Henry County, GA centered on people, partnerships, and economic prosperity. In addition to being the Director of Communications for the Henry County Chamber of Commerce, Lydia serves as the chair for the One Henry Arts & Leisure Subcommittee. She was named the chair of this subgroup in November 2016. The Arts & Leisure Subcommittee is one of five subcommittees working under the One Henry header in an effort to move the county in a positive direction by focusing on key areas vital to strengthening economic viability and prosperity throughout Henry County. VISIT ONE HENRY
Family Support Circle, Inc (FSC), A non-profit organization providing Afterschool and summer enrichment programming for children in need. FSC is a 501 (c)(3), nonsectarian, social service agency that benefits the national community at large and now international by enhancing the potential and quality of life of each person and families they serve. As a youth growing up in Philadelphia, Lydia went through the program herself and is part of the very 1st generation of youth to experience the program when it was faith-based. Now, 20 years later, Lydia serves as a member of the Board of Directors. VISIT FSC
The Arts Alliance’s mission is to improve the quality of life in Henry County and the Southern Crescent (Henry, Clayton, Fayette, Butts, Newton, Rockdale and Spalding and surrounding counties) by creating awareness, stimulating interest, and encouraging local involvement in the arts. The Arts Alliance programs are open to the public with a desire to reach all who are interested in the arts.
Every single penny that we receive in grants and gifts goes directly into our programs. Our Board and many of our teachers volunteer their time and talent to further the Arts on the south side of Atlanta.