Presently, Lydia is not only the Founder and CEO of Pierre Branding Group (PBG), she is the Senior Director of Brand Management.
Pierre Branding Group has 2 divisions. PBG Business Consulting & Management Division and The Brand Management Division. Pierre Branding Group is one of the only Branding Agency to position business consulting as a prerequisite for branding to ensure the client is "Brand Ready". The Brand Management function is responsible for leading PBG’s marketing, strategic planning process, cross functional calendar/program development, brand awareness, Marketing measurement and optimization (MMO) against clients brand and business goals. With an ambition for creativity, innovation, and success, they are focused on making PBG a best in class brand and marketing organization.
As the Sr. Director of Brand Management, Lydia is the leader of the Brand Management team within the Pierre Branding Group organization. As such, Lydia is tasked with managing all identity aspects of PBG Client‘s and Member’s products or services, as well as overseeing advertising and marketing initiatives to ensure that they’re in line with the brand’s identity and messaging. The nature of the role requires frequent interfacing with other roles and departments including research, product development, marketing, external creative agencies, and more. This is why it’s imperative that a brand manager is a team player and an exceptional communicator who can bridge these varied interests and create a unified message for the brand.
Clearly, her role is a multi-faceted one. Lydia is personally involved in the training and development of all their clients to ensure that every client receives the highest level of service. However, Lydia sees herself as more of a Lifestyle Coach because she is personally involved in the training and development of the client, analyzing their performances, instructing in relevant skills and providing encouragement. At times, she is also responsible for the guidance of the client in their lifestyle as well as their chosen industry. While some professionals prefer to have a laser focus on one aspect of marketing or advertising, some professionals like Lydia, are particularly well-suited to the demands of a role that requires both big picture-vision and simultaneously getting hands-on at the granular level.
Our new Branding Readiness Checklist helps companies and organizations ensure they are prepared to hire agencies or consultants. The Checklist is a simple tool to evaluate organizational readiness and plan for bringing on board Branding, Marketing and other communications agencies to help companies determine if they are ready.
It highlights the importance of defining the agency or consultants' scope of work, the budget, capacity for managing an agency, involvement of internal partners, search process and timeline. View and Download the "Are You PR Branding Ready Checklist" HERE
The Gordon State College School of Business Advisory Board. The purpose of the Board is reflected in their plan’s third strategic imperative which states we will, “Strengthen community engagement and partnerships.” More specifically, Objective 3.8 states we will, “Develop meaningful and productive relationships with employers throughout GSC’s 14-county primary service region.” The idea is to keep our community included in everything the college is doing for the growth and development of the graduates we produce.
Family Support Circle, Inc (FSC), A non-profit organization providing Afterschool and summer enrichment programming for children in need. FSC is a 501 (c)(3), nonsectarian, social service agency that benefits the national community at large and now international by enhancing the potential and quality of life of each person and families they serve. As a youth growing up in Philadelphia, Lydia went through the program herself and is part of the very 1st generation of youth to experience the program when it was faith-based. Now, 20 years later, Lydia serves as a member of the Board of Directors. VISIT FSC
The Arts Alliance’s mission is to improve the quality of life in Henry County and the Southern Crescent (Henry, Clayton, Fayette, Butts, Newton, Rockdale and Spalding and surrounding counties) by creating awareness, stimulating interest, and encouraging local involvement in the arts. The Arts Alliance programs are open to the public with a desire to reach all who are interested in the arts.
Every single penny that we receive in grants and gifts goes directly into our programs. Our Board and many of our teachers volunteer their time and talent to further the Arts on the south side of Atlanta.
One Henry Economic Alliance is a community and business effort in Henry County, GA centered on people, partnerships, and economic prosperity. In addition to being the Director of Communications for the Henry County Chamber of Commerce, Lydia serves as the chair for the One Henry Arts & Leisure Subcommittee. She was named the chair of this subgroup in November 2016. The Arts & Leisure Subcommittee is one of five subcommittees working under the One Henry header in an effort to move the county in a positive direction by focusing on key areas vital to strengthening economic viability and prosperity throughout Henry County. VISIT ONE HENRY
The Henry County Chamber of Commerce annually elects six members to serve a three year term on the Board of Directors. To serve, a member must be in good standing with the Chamber. Lydia was among the ones elected to fill the six open seats and serve for three-year terms (2020-2021-2022) on the HCCC Board of Directors.
Mission is to serve as a voice for the business community, provide quality service and programs that meet the needs of members, improve the economic environment of the community, and create a legacy of leadership for the future.
Pierre Branding Group (PBG) was founded in 2018 by award-winning Brand Manager, Corporate Socialite, and entrepreneur Lydia Pierre. At the time, the line launched only curating community driven corporate events; Now, it features services that help executives, entrepreneur & influencers gain success!
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