BECOME A GUEST ON "LEADERS ON THE RISE: THE PODCAST" WITH HOST LYDIA PIERRE

Working as a small business with a consultant can make life so much easier. As a small business owner, being able to rely on expert advice is invaluable. Small business consulting helps you draw up a strategic plan to expand your reach and revenue. You leverage your time and money to create your next-level business. In order to maximize productivity and effectiveness through small business consulting services, it’s essential to have access to the right information, knowledge, and help. Consulting and coaching helps you Increase revenue and profits Leverage your time and assets, and design an efficient business model. Learn how to craft a cohesive plan for growing your business 

Whether you’re experiencing challenges with company culture, internal processes or need a new business strategy to reflect your envisioned future, we’re here to help.  Successfully navigating these complex business challenges means being prepared to dive deep into your business and market to gain clarity on issues and opportunities. Our team helps entrepreneurs launch and grow successful businesses by advising on ways to improve current processes and provide recommendations for processes to implement to improve business efficiency and performance.

Apply to receive exclusive coaching from our team of highly knowledgeable business consultants.

Through loans, investors, and asset restructuring PBG can assist clients in applying for  funding for a variety of purposes such as starting a business, or expanding an existing enterprise. Especially as it pertains to the costs of marketing of said business. PBG was founded on the premise that companies of all sizes - and budgets - should be able to access the latest and greatest ideas and technologies for marketing, communications, and sales.  We exist to make the branding process simple and stress free for people like you who already are taking on greater than normal financial risks in order to own and operate their own business.  Not only are we here to help, we want to help. Learn More

Public relations (PR) is the business of getting other people to talk about you.  As your public relations expert, we work closely with management in identifying, building and nurturing relationships between the company and various publics.   “Publics” could be defined as stakeholders of any kind – customers, prospects, competitors, community members, employees, etc. It encompasses anyone who interacts with or is impacted by your brand on any level. We use  creative storytelling to portray your brand’s point of view to gain public exposure and get your brand in front of the right audience, the audience that fits your niche. Learn More

Corporate communications encompasses all communication activities that an organization undertakes, both within and outside the organization. Internally, as your corporate communications professional, we help management build bridges between departments so that communication flows smoothly. Internal newsletters or bulletins, announcements and events. Externally,  these audiences include customers, potential customers, suppliers, investors, shareholders, and society at large.  We can help you with everything from email marketing to clients, drafting a report to send to investors, to participating in community working groups for civic matters.  

Media Relations is an aspect of public relations in which we help with promoting your organization’s reputation through highly visible channels, using relationships with reporters, bloggers and editors to communicate about your business based on information you provide.  We use different media outlets and coverage to tell your brand’s story, rather than directly engaging with the publics and key stakeholders. We aim to maximize your brand with positive coverage in the mass media without paying for it directly through advertising. We do this by making the task of covering your issues and your organization as easy and attractive for the media as possible.

Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines. Websites. Social media. We are your source for effective digital marketing strategies and Campaign Execution. 

If you need to redefine, grow, or even completely overhaul your presence through PR, social media, or paid ads, we have a dedicated team of data-driven designers and SEO trained copywriters to help you and seamlessly integrate with your business. Our team knows how to drive conversions, retain customers, and make people take immediate action and will develop a comprehensive strategy that’s yours to keep. We help deliver quality leads, sales, and brand exposure for our clients.

Spending media dollars is easy but modeling, iterating and attributing is a whole other story. With analytics and measurement buried deep within all our campaigns, our aim is to unleash the true power of media through personalization, contextualization, and optimization.  We think about the end audience and prioritize their needs in an attempt to break through the noise as opposed to simply relying on blasting that message across channels to see who pays attention.

By the end of these 3 sessions you will:

• Have a clear understanding of your brand's positioning statement, brand promise, and brand values.
• Have a brand identity guide that will provide you with guidelines for using your brand's visual identity.
• Have a comprehensive assessment of your brand's current performance.
• Have a visual representation of your brand's position in the market.
• Have a roadmap for how to improve your brand's performance and achieve your goals.

If you are serious about building a strong brand, then the BRAND MAPPING Intensive is an essential step in the process.

At Pierre Branding Group, we specialize in developing comprehensive brand strategies that encompass brand, marketing, and creative support. Our team takes a holistic approach, considering the big picture to create a cohesive strategy that aligns with your business goals. Through our unique techniques, we enhance the perceived value of your product line or brand, allowing you to command higher prices and attract loyal customers. Effective brand management is key to establishing positive brand associations and fostering strong brand awareness. With our expertise, we can help you achieve these outcomes and more. Trust us to elevate your brand and maximize its potential in the market.

Brand guidelines, also referred to as a brand style guide, serve as a vital document that defines the visual identity of a brand. This comprehensive guide outlines key elements such as the brand's logo, color palette, fonts, typography, imagery style, and tone of voice. By establishing these guidelines, we ensure that all marketing materials and communications consistently reflect the brand's identity. Our brand guidelines are meticulously crafted to be clear, concise, and user-friendly. They provide a complete overview of the brand's visual elements while allowing room for creativity and innovation. With our well-written and thoughtfully designed brand guidelines, your brand's visual identity will be expertly defined and consistently represented across all platforms.