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We kickstart every relationship with a close collaboration across key strategy and messaging with internal brand teams, as well as stepping in to reinforce the business by uncovering the gaps that exists in the corporate structure and foundation of the business.
Working as a small business with a consultant can make life so much easier. As a small business owner, being able to rely on expert advice is invaluable. Small business consulting helps you draw up a strategic plan to expand your reach and revenue. You leverage your time and money to create your next-level business. In order to maximize productivity and effectiveness through small business consulting services, it’s essential to have access to the right information, knowledge, and help. Consulting and coaching helps you Increase revenue and profits Leverage your time and assets, and design an efficient business model. Learn how to craft a cohesive plan for growing your business
Whether you’re experiencing challenges with company culture, internal processes or need a new business strategy to reflect your envisioned future, we’re here to help. Successfully navigating these complex business challenges means being prepared to dive deep into your business and market to gain clarity on issues and opportunities. Our team helps entrepreneurs launch and grow successful businesses by advising on ways to improve current processes and provide recommendations for processes to implement to improve business efficiency and performance.
Apply to receive exclusive coaching from our team of highly knowledgeable business consultants.
Through loans, investors, and asset restructuring PBG can assist clients in applying for funding for a variety of purposes such as starting a business, or expanding an existing enterprise. Especially as it pertains to the costs of marketing of said business. PBG was founded on the premise that companies of all sizes - and budgets - should be able to access the latest and greatest ideas and technologies for marketing, communications, and sales. We exist to make the branding process simple and stress free for people like you who already are taking on greater than normal financial risks in order to own and operate their own business. Not only are we here to help, we want to help. Learn More
As a small business, we know your resources are limited. Why not bring us in to function as your business' public relations department? We can convey your company's internal and external messages, draft written materials, newsletters, and even prepare presentations. Internally, we help create strategies to increase employee awareness and promote productivity. Externally, we communicate with the media and other interested parties to announce new products and discuss organizational changes in a way that maintain a positive image of the company.
Public relations (PR) is the business of getting other people to talk about you. As your public relations expert, we work closely with management in identifying, building and nurturing relationships between the company and various publics. “Publics” could be defined as stakeholders of any kind – customers, prospects, competitors, community members, employees, etc. It encompasses anyone who interacts with or is impacted by your brand on any level. We use creative storytelling to portray your brand’s point of view to gain public exposure and get your brand in front of the right audience, the audience that fits your niche. Learn More
Corporate communications encompasses all communication activities that an organization undertakes, both within and outside the organization. Internally, as your corporate communications professional, we help management build bridges between departments so that communication flows smoothly. Internal newsletters or bulletins, announcements and events. Externally, these audiences include customers, potential customers, suppliers, investors, shareholders, and society at large. We can help you with everything from email marketing to clients, drafting a report to send to investors, to participating in community working groups for civic matters.
Media Relations is an aspect of public relations in which we help with promoting your organization’s reputation through highly visible channels, using relationships with reporters, bloggers and editors to communicate about your business based on information you provide. We use different media outlets and coverage to tell your brand’s story, rather than directly engaging with the publics and key stakeholders. We aim to maximize your brand with positive coverage in the mass media without paying for it directly through advertising. We do this by making the task of covering your issues and your organization as easy and attractive for the media as possible.
Our Marketing & Advertising Services are geared towards connecting with and engaging your audience, which is the key to success in a competitive marketplace. From paid advertising and content marketing to website development and graphic design, we are dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for our clients. Our team and partners offers a full suite of marketing and advertising services that uses traditional media but also drives businesses' growth through digital advertising, social media management, SEO, Analytics, Brand Strategy, Experiential, Media, Search, Shopper, Web Development, lead management consulting.
Digital marketing, also known as online marketing, refers to advertising delivered through digital channels to promote brands and connect potential customers using the internet and other forms of digital communication such as: Search engines. Websites. Social media. We are your source for effective digital marketing strategies and Campaign Execution.
If you need to redefine, grow, or even completely overhaul your presence through PR, social media, or paid ads, we have a dedicated team of data-driven designers and SEO trained copywriters to help you and seamlessly integrate with your business. Our team knows how to drive conversions, retain customers, and make people take immediate action and will develop a comprehensive strategy that’s yours to keep. We help deliver quality leads, sales, and brand exposure for our clients.
Spending media dollars is easy but modeling, iterating and attributing is a whole other story. With analytics and measurement buried deep within all our campaigns, our aim is to unleash the true power of media through personalization, contextualization, and optimization. We think about the end audience and prioritize their needs in an attempt to break through the noise as opposed to simply relying on blasting that message across channels to see who pays attention.
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact. PBG provides a full spectrum of services that will enhance your competitive presence, your brand, and exposure in the public eye. With our personalized service, we can help you with the following innovative options for entrepreneurs, indie artists, novelists, designers, models and emerging brands.
We will build a promo page on our site with a nominal set-up fee (upon furnishment of a few images, brand bio and preferred URL). Page may also serve as your company website if one is not available. This comes with an auto tweet and we forward you a direct link to post, so you can share it with your audiences and strategic partners (i.e. lincolnparks.net ; elnapoulard.com).
We provide brand, marketing and creative support — from a big picture perspective to create your overall strategy. We use a combination of unique techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand. We can do that for you.
A media kit, is a multi-page document that businesses use to promote themselves and sell their services to potential clients. A media kit can promote whatever areas a business feels are most important! And, media kits can be set up as PDF documents or built into their own subdomain (like New York Magazine.) Most clients prefer a PDF document because it can easily be printed out for in-person meetings or attached to email correspondence.
Where do you begin now that you’ve chosen a package? Follow this link to a questionnaire about your brand and project to get things started. Make sure to hit SUBMIT!
It’s a one to one call with Lydia herself, about your brand, your business, your challenges, and effective solutions available to you. Complete the questionnaire and Lydia will provide you with a personalized, high level blueprint to help you build your brand!